Shake the Snow Globe - and listen to them scream
|Thanks PilgrimDude. I had lost the link to
this funny flash website. I ran into it a year or two ago and had a blast
playing with it. Load the Globe and be thankful your house isn't in there.
Website - Quote from the website
The Objectivee-tractions thought they had a great idea back in the 2000 holiday season. The Snowglobe was an edgy, engaging, and, hopefully, viral way to show off the company's skill at Internet marketing but it didn't work out quite the way they expected.
The SolutionSnowglobe combines an eerie soundtrack, a Norman Rockwell meets Stephan King storyline, and fun copy to present an irreverent holiday scene. Even with all of this going for it, the campaign did not take off when it was launched in 2000 to a series of email lists and personal contacts. It was soon collecting dust in the archives.
The ResultsThen one foggy December eve in 2002, someone came across the site and sent it to a few friends. 4 weeks and 200,000 visits later, e-tractions had grown its fan base on three continents. An article in Marketing Sherpa details the entire campaign.